Which home style tends to be your state’s favorite? Over the past year, many Americans have been searching for home inspiration on social media—like Instagram or TikTok—and have been reaching for more nostalgic influences. Hashtags like #cottagecore and #grandmillennial styles have gained in popularity over the past year.
Joybird, a custom furniture and home décor company, analyzed Google Trends data over the past 12 months to find the most popular interior design style in all 50 states. Some regional differences surfaced. For example, the modern farmhouse trend was the top-searched interior design style in many of the western and heartland states, such as in South Dakota, Arkansas, Montana, and Idaho, the survey notes. The cottagecore trend—which is known for a more nostalgic style with crocheted pillows and floral wallpaper—was popular in places like Rhode Island and Hawaii.
Overall, the top three most searched interior design styles across the country are modern farmhouse, industrial, and cottagecore.
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