"Merchandising" Is Crucial to Effective Home Staging
Merchandising a space in home staging means presenting each room in a way that helps buyers understand its purpose, scale, and potential. The goal is not to decorate for the current owner’s taste; it is to create a polished, welcoming setting that appeals to a broad audience. Start by decluttering and depersonalizing the room. Remove excess furniture, family photos, collections, and oversized décor so the space feels open and easy to navigate. Then define the room’s function with appropriately sized furnishings.


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